Alaskan Leader Seafoods is a commercial fishing company with an extensive wholesale presence. Their specialty is wild hook-and-line-caught Alaskan Cod. Their harvesting and clean processing methods are what truly makes them an industry leader.
Although they have a strong presence in wholesale and food service sales, they were looking to establish their name in retail markets. They developed a line of value-added products as a response to busy lifestyles and healthy eating. Although the health benefits of eating fish are well documented, most people don’t really understand how to prepare it. This line of marinated cod fillets served to fill the need for a quick, delicious, easy-to-prepare protein as part of a healthy meal.
We met with with the business stakeholders to review brand directives and product details. They had a trial opportunity with Costco to bring their line of marinated cod fillets into a singe store in Washington state, but the timeline was short. This opportunity needed immediate action before it disappeared.
Based on robust sales from their first placement in one Costco store in Washington, they were quicky promoted to 33 placements in Washington. After 6 months of sales data, their product was rolled out nationally and can now be found across the country in select stores in most every state in the US.