RH2 Engineering Brand Refresh
RH2 Engineering is a mid-sized engineering firm specializing in utility and infrastructure work for municipal clients throughout the Pacific Northwest. Founded in 1978, RH2 now has 100 professionals in eight offices throughout Washington and Oregon.
After celebrating forty years in business, the stakeholders at RH2 wanted to refresh their branding to be simpler, bolder, and more contemporary.
They planned on growing their list of offered services and specialties, so the branding also needed to reflect their expanding capabilities.
For the logo redesign, our goal was to create a stronger and cleaner brandmark, while building off of some of the existing elements that had become recognizable to RH2’s clients.
The final result of the new logo represents RH2’s history and water capabilities in a visually descriptive, more simplified graphic treatment. The wordmark and ‘wave’ elements are bolder and brighter for greater impact and recognizability. The blue and green colors represent water and earth, and “Engineering” was removed to better represent RH2’s multi-faceted service capabilities.
New Business Collateral
To further develop RH2’s new visual identity, we created letterhead and business card designs with bright pops of color, texture, and shapes to reinforce the bold impact of RH2’s new image.
To complete RH2’s brand refresh, we developed a new website with a more visual and streamlined design, making it engaging and intuitive. It places focus on RH2’s service capabilities and completed project case studies, making pertinent information readily accessible.