Sea Port is a seafood supplier for foodservice and retail customers throughout the U.S. They import all kinds of seafood from across the globe. They are well-known in the industry for their variety of products and commitment to quality and service. Established in 1981, it was time for a brand refresh to compliment their expanding business and growing retail presence.
Sea Port did not want to drastically change their logo as they felt it was their identifying mark to their customers. Building from the existing logo, we simplified lines and textures, moderated proportions, and adjusted colors. The updated logo would serve as a foundation for evolving the rest of the brand elements, including retail and wholesale packaging, web properties, and other marketing collateral.
Packaging for both bulk items for foodservice and retail sales were developed with the new brand and consistent visual elements. Since most items are printed overseas, at harvest locations, brand guidelines were developed for print specifications to ensure colors and visual style stayed consistent.
New Web Site
The Sea Port website is next in line for development. New goals for the website’s functionality have been set, and the target audience has expanded beyond B2B to include retail and direct-to-consumer sales. With that in mind, we set off to create their new site on a rock-solid platform with a relevant, engaging design. The new site will allow business clients to place orders with as much ease as individual consumers, on an engaging, more navigable and informative site.