You can't fix what you can't measure.

D2 focuses on the invisible performance to maximize the tangible success. When every action represents a small fraction of potential response one must look for patterns within non-responses. Every abandoned cart, non-click, non-lead–all of it can yield insights into why people aren’t taking a desired action. The result is little by little we reduce waste and reinvest into what works: More results, less money.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

John Wanamakerpioneer in marketingMore on Forbes.com

What you don't know can hurt you

Analytics at D2 tells the story of your business beyond stats and figures. We identify areas of opportunity and potential weaknesses that may be otherwise unseen. Make better decisions through knowing more about what works across your site and how it fits within the overall messaging process of your organization. Our insights let businesses allocate online marketing resources where they’re best utilized.

We are a Google Partner

What do we look for?

Process
VariaMetrix logo

D2's analytics software partner is VariaMetrix. We created Varia, Inc. as a separate company whose sole focus is to create the best and easiest-to-use analytics visualization software. VariaMetrix includes first-party data collection, drag-and-drop dashboard building and data comparisons, team integrations, and connections to Google Analytics and other popular data sources