Immersive, live and memorable, experiential marketing can personalize your brand and leave a lasting impression.
65% of consumers say that live events and product demonstrations help them more fully understand a product better than any commercial or other method could. As it gets harder and harder to vie for consumer attention, experiential marketing is becoming a popular way to connect with customers and build brand loyalty and brand ambassadors.
No standard definition
Experiential marketing is a strategy that invites your audience to interact with your business in a real-world situation. It engages their senses and can make an impact strong enough to compel them to want to share your product or service with others. When executed succinctly, this will build brand loyalty and brand ambassadors.
There is no standard definition for what an “experience” should be. It can be anything from a two-hour dinner cruise to a multiple day pop-up store or part of a multi-faceted campaign initiative that has many moving parts. Experiences can be adjacent to a partner activity or fully take center stage. D2 has the tools, partners and expertise to turn your goals into an effective experiential strategy.
Data + Goals = Strategy
Before diving into an experiential marketing strategy, we seek to understand how your customers currently interact with your products, and how they emotionally connect with your brand. Data analysis from web and social sources lend insight into customer sentiment. It tells the story of your business beyond stats and figures and identifies areas of opportunity and potential weaknesses that may be otherwise unseen. D2 analytics helps build an experiential strategy that aligns with and promotes your key messages and reputation.
Make it memorable
When building an experiential event, every detail needs to be considered, from where the event is hosted, to how you are presenting the information, and how you want your customer to react with the experience. The most important consideration is providing them information on how your product serves them in a tangible way—or why your product is an indispensable part of their lives.
The best experiential marketing campaigns communicate a well-defined brand and message, and the interactive experience is so precisely aligned with that message, that your customers can fully understand and fully immerse themselves. Ideally, they are so excited by the message that they’re inspired to become loyal customers and brand ambassadors for your product or service. Social media often plays a big part in successful experiential campaigns.
Experiential marketing has the ability to transform and elevate the connections that brands build with their customers. With all the benefits experiential marketing offers, it won’t be long before everyone is building it into their marketing campaigns. D2 will put you one step ahead of the competition.