Organization is key to effective communication.
A solid, logic-driven information architecture helps search engines and humans find the content you want them to.
Our process makes us different
Only you know every detail about your organization, but it's easy to get tunnel vision that can assume too much from your web site's or app's intended users. We break that logjam by guiding your team through workshops that get at the core of your communications strategy while continuously providing third-party perspective.
We work within your framework
You might begin an information architecture project for a variety of reasons. Perhaps you're completely redoing a web site, starting an app from scratch, making changes in place, or organizing your company's internal documentation to operate more efficiently. Whatever your goals are, we tailor our deliverables to what you need, from itemized spreadsheets and sitemaps to guidebooks to transition scripts for your content management system.
Before making any content decisions, we lead workshops with stakeholder to set out the organization's goals. With a defined framework of expected results, we can then judge the decisions we make by how well they support those results.
There's a lot of value in existing content, even if it is poorly organized or not exactly current. We ingest current content in a way that's tailored to your setup and catalog it systemically to aid in logical sourcing and transformations.
We tag your existing content by how effectively it supports your goals and identify areas where original content needs to be developed. Where necessary, we lead workshops with stakeholders and subject matter experts.
We use community and original research to sort content into logical types.
A web site or app is not very useful if people cannot browse it. By identifying ways that content types can link across your database naturally, you increase engagement with users and advance your ultimate goals.
Because our process works entirely in structured data, in most cases we're able to automate execution of an information architecture plan, saving time and effor compared to manual, hands-on work.