Let's navigate the complex web of opportunities and relationships together.
Consider how much you're bombarded with ads you don't care about. We hate it from both perspectives. We specialize in targeting high-return audiences so your marketing budget isn't wasted on impressions that likely lead nowhere.
We know the people behind the networks and can negotiate great deals on behalf of our clients, including discounts, trades-in-kind, co-sponsorship, and other methods of budget maximization. We work on a flat fee based on time and effort instead of the traditional percentage-basis—that means you get a better deal without the perverse incentive to constantly increase spend. Results matter.
Have a plan
Whether you want to drive sales or awareness, you'll need a plan. We approach media buying the same way we do anything else: methodical but flexible. We calculate in advance anticipated burn-down and placements, but we always leave the door open for new opportunities to change tack quickly.
Growth-driving media includes strong calls to action targeting people ready to buy but need motivation to buy now. Media emphasis is online to measure performance and not waste impressions.
Awareness-driving media is often more memorable, story-driven, and has a softer sell, intended to make people remember the brand and the message, not necessarily drive them to an action. Media emphasis includes broadcast or out-oh-home to ensure the audience sees a message multiple times.