Stunning design meets unmatched usability when you follow a robust process mindful of stakeholders
Understanding user preferences, audience profiles, and human behavior are all critical foundations of designing an effective web experience. We look past the gimmicks and create web apps and sites to realize specific, measurable goals. Because we know so much about user behavior both on- and off-line, we can determine the best course of action whether your goal is building an audience, increasing sales, sending a message, or just making it easier to accomplish frequent tasks and expose meaningful information.
Always the right fit
Every site we create is crafted to support well-defined, specific goals. Our facilitative discovery process lets us gain stakeholder buy-in and the knowledge necessary to build the right tool for the job. Our in-depth information architecture process helps your team define structure independent of execution and serves as a jumping-off point.
Thinking "outside the box" means exploring the unique and unfamiliar, but with the expertise to know what works. While we tend to avoid cookie-cutter approaches, we don't disregard available solutions that will serve our clients' needs.
We believe that it's important to use the right tool for the job and anything worth doing is worth doing well. We don't believe in preferred platforms when technology choice is so foundational to anything built atop it.
D2 is a marketing agency. So it stands to reason that we believe that as well as form follows function, form can be functional, itself. Consistent branding in design helps build trust and stability and recognizability. As part of our holistic philosophy, we make sure that users' web experiences don't just fizzle away when they sign off.
Performance and technical search engine optimization isn't an add-on service—it's a core consideration. Every site we build is follows recommendations of the Web Accessibility Initiative including WCAG guidelines, ARIA roles/landmarks, and microdata.
This is only the beginning
Before we start any web project, we make sure our clients know that no matter how great a web site is, it's worthless to them if no one is going to it. As a full-service marketing firm, we can develop an advertising strategy to drive high-quality traffic to your site or app. Our analytics and testing services give you insight into what works and offers constant improvement.